Zicheng Gu

Where colors can flow at your fingertips.

A pixel art playground with infinite possibilities and keyboard magic.

Imagine looking at everything through frosted window panes. A Figma plugin that batch-generates glass-effect grids over images with configurable size and shape.

Idea to code with Figma Make.

The initial idea is to decorate the letter and give typography another layer of expression. Build a tool, design the pattern, and code with AI in a week.

Explores common ingredients through an artistic lens.

The series is still ongoing and aims to reveal the overlooked aesthetic qualities in common food ingredients, challenging us to find beauty in the mundane.

I designed an experimental typeface using discarded newspapers.

Each character occupies equal space with 20% intentionally blacked out, symbolizing information gaps in modern news. Letters are dampened and adhered to windows, visible from both sides, encouraging multi-perspective interpretation of media.

Planned out the events with chef friends, got the chance to work in a very hectic but loving back kitchen.

I founded a passion-driven nut butter brand in China and managed every aspect of the brand from the ground up.

From sourcing ingredients, crafting the product to creative marketing, I oversaw photography, social media content creation, and hands-on product and graphic design of packaging and market booths.